How Lobster Got Fancy – one of the most remarkable rebrandings in product history

“Lobster shells about a house are looked upon as signs of poverty and degradation,” wrote John J. Rowan in 1876. Lobster was an unfamiliar, vaguely disgusting bottom feeding ocean dweller that sort of did (and does) resemble an insect, its distant relative. The very word comes from the Old English loppe, which means spider. People …

Attention Citizen Scientists! ZomBee Update

Honey bees are crucial for over 90 crops grown in the United States. Apocephalus borealis, also known as the "Zombie Fly,"  parasitizes and kills honey bees. As the larvae grow and infect the bees' brains, the bees become disoriented, walking in circles or standing motionless. Infected bees often act like zombies, leaving their hives at night and sometimes …