“Stop bragging. It annoys people.” –Science

You Call It “Self-Exuberance”; I Call It “Bragging” [P]eople overestimate the extent to which recipients of their self-promotion will feel proud of and happy for them, and underestimate the extent to which recipients will feel annoyed...Because people tend to promote themselves excessively when trying to make a favorable impression on others, such efforts often backfire, …

How Lobster Got Fancy – one of the most remarkable rebrandings in product history

“Lobster shells about a house are looked upon as signs of poverty and degradation,” wrote John J. Rowan in 1876. Lobster was an unfamiliar, vaguely disgusting bottom feeding ocean dweller that sort of did (and does) resemble an insect, its distant relative. The very word comes from the Old English loppe, which means spider. People …