Continue reading "How Lobster Got Fancy – one of the most remarkable rebrandings in product history"
How Lobster Got Fancy – one of the most remarkable rebrandings in product history
“Lobster shells about a house are looked upon as signs of poverty and degradation,” wrote John J. Rowan in 1876. Lobster was an unfamiliar, vaguely disgusting bottom feeding ocean dweller that sort of did (and does) resemble an insect, its distant relative. The very word comes from the Old English loppe, which means spider. People …
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